Google Analytics is a powerful & free tool provided by Google that lets digital marketers track more than 100 metrics ranging from website visitors, what they do in our website & track conversions & retentions. By analyzing the key metrics, marketers can understand the effect of marketing campaigns and improve the user interactions in the website.
And while the massive amount of data you can get in Google Analytics is great, we have zeroed on 10 key metrics that you can use to make data driven business decision
1. Number of Users
The users metric provides the number of unique individuals visiting a website over a given time period. Users also mean unique visitors. This data is displayed by default in Google Analytics dashboard, but you can also access this metric in by navigating to “AUDIENCE” > “Overview”
Anytime new visitors land on your website, Google Analytics assigns them a unique ID – that’s stored as a cookie in their browser.
Lets say you visit your website via chrome browser. When you arrive at the site, Google Analytics will add cookies with Client ID to your chrome bowser. If you visit the same site with same browser later, Google Analytics will treat it as a returning visitor and not as new visitor.
2. Number of sessions
“Sessions” metrics is displayed by default in the analytics dashboard and they can also be accessed in the audience report. (Audience>Overview).
Google Analytics records a new session every single time someone visits your website. The session ends after 30 mins of inactivity. Every pageview, clicks, etc tracked during this period of activity creates one “session”. If the same visitor comes to website next day, its treated as new session. Therefore one person can have multiple sessions.
3. Average Session Duration
Average session duration is the average amount of time that a website visitor spends on your website in a single session. This metric can be accessed in the Audience report.
4. Average Pages Per Session
Average pages per session is the number of pages a user views, on average in a single session on your website. The number of pages, users interacts is another good proxy for user engagements.
5. Bounce Rate
Bounce rate is the percentage of users who visit only one page on a website before leaving. A high bounce rate may indicate a technical problem, a content that needs improvement, a page with no call to action(CTA) button, etc.
6. Organic Vs Paid Session
Organic search traffic are visitors that come to your website from a non-paid search results. Paid search traffic is the visitors arriving on your webpage from a paid search result. You can find this data in the All Traffic session under Channels.
7. Top Landing Pages
This metric can help you determine which pages receive the most traffic, which can help you evaluate user experience & marketing campaigns efficacy. You can find this metric under Behavior report under Landing Pages.
8. Goal Conversions
Goals are specific actions which you want the website visitors to carry out. Goals could vary from business to business. You can create goals for tracking users visiting a particular URL, purchases, signups or downloads. After creating goals, you can track goal completion under conversion report.
9.Page Views
A pageview is any view of a page that is tracked by Google Analytics. If you land on a page, its counted as a pageview. If you reload that same page, it counts as another. You can access this data under audience report (Audience>Overview).
10. Search Console Queries
This metric provides detailed analytics on organic searches. Here we can analyze keywords that have good ranking but poor click through rate or landing pages that have good CTR but poor ranking.
Comments