15 Digital Marketing Tools You Can Use For Free
One of the most fascinating features of digital marketing is how it helps small firms and solopreneurs compete on an equal footing. If you have a fantastic product or service…
Google Rebrands Webmaster Guidelines to Search Essentials
The Webmaster Guidelines are now officially known as “Search Essentials” by Google, and they have undergone a simplified update with just three sections. Google’s goal in updating the Webmaster Guidelines…
What are Toxic Backlinks & How To Get Rid Of Them
You’ve done everything the right way to get your website found by search engines. You’ve created relevant content rich with keywords, added the right metadata, and ensured your layout is…
What is Search Intent & Why is it important in SEO?
What does search intent mean? The main reason a user enters a query into a search engine is to perform a search (often referred to as user intent). Users frequently…
What Are The Key On Page Factors?
On-Page SEO is critical because it aids search engines in understanding your website and its content, as well as determining whether it is relevant to a searcher’s query. In Search…
10 Key Metrics in Google Analytics
Google Analytics is a powerful & free tool provided by Google that lets digital marketers track more than 100 metrics ranging from website visitors, what they do in our website…
Key Google Ads Metrics You Should Measure
Google Ads, is an advertising platform run by Goolge. Setting up a Google Ads campaign is easy. As a knowledgeable digital marketer, you know you can’t just up ads and…
What is Search Engine? How does it work?
A search engine is a software system that searches for results in its database for the various keywords (queries) used by the users in website. When the user types any…
What is SEO? Explained in Simple Words
SEO stands for Search Engine Optimization. It is the process of getting traffic to your website from the organic (free) search results in search engines. In simple words, if you…