Google Ads, is an advertising platform run by Goolge. Setting up a Google Ads campaign is easy. As a knowledgeable digital marketer, you know you can’t just up ads and leave them. They need to be optimized and analyzed regularly.
So the million dollar question, which are the most important metrics?
Which Google Ads metrics are important?
- Impressions
- CPM (Cost Per Thousand Impression
- CPC (Cost Per Click)
- Cost Per Conversion
- ROAS
- Quality Score
- Life Time Value
- CTR
Impression:
This metric tells you how many times your ads have appeared on search result in google search or search network.
CPM (Cost per thousand impression):
It refers to the cost an advertiser pays per one thousand impression on a web page.
CPC (Cost Per click):
The avg cost we are charged per click. It can improved by targeting relevant audiences.
Your cost per click depends on various factors like your quality score, maximum bid, ad rank of other competitors bidding for the same keywords.
Cost Per Conversion
This metric defines how much it costs to obtain a customer who will make a successful conversion. A conversion could be making a purchase, downloading PDF, watching videos, signing up etc.
ROAS
This metic defines the amount of revenue your business earns for each dollar we spend on our ads. A successful google ads campaign will have positive ROAS value.
Quality Score:
The quality score is Google’s rating for your ads. Your score will be evaluated on various factors like quality of landing page, ad samples. The score is represented between 1-10. You can check the quality of your ads in keyword report.
Life Time Value:
Its an estimate of the average revenue your customer will generate throughout their lifespan as your customers. This will help companies make decisions on marketing budgets, profitability and forecasting.
Click Through Rate (CTR)
Its the number of clicks your ads receive divided by number of times your ads was shown(Impression). CTR = Total clicks/Total Impressions. For example: if your ad had 10 clicks and 100 impressions, CTR = 10%
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